Focus groups typically consist of how many participants?

Focus groups typically consist of 5-12 participants because this range allows for a diverse yet manageable group size that fosters interaction and engagement among participants. Having 5 or more individuals ensures a variety of perspectives and experiences, which enriches the discussion. However, limiting the size to 12 participants helps maintain a level of coherence in the conversation, allowing each participant the opportunity to contribute their thoughts and insights without feeling overwhelmed or overshadowed by a larger group. This balance is crucial for gathering qualitative data effectively while ensuring that the dynamics of the group remain productive and inclusive.

Groups smaller than 5 may not yield sufficient diversity in responses, whereas larger groups could lead to lost voices and diluted conversation quality, making 5-12 the ideal range for focus group effectiveness.