When issuing a press release to the media, it is best to _____.

Keeping the content of a press release brief is crucial. A well-structured press release should provide clear and concise information that captures the attention of journalists and media outlets. Given that media professionals often sift through numerous press releases, a brief, direct format increases the likelihood that your key messages will be understood and conveyed accurately. This approach emphasizes the most critical data and minimizes the chance of losing the reader's interest with excessive details.

Moreover, brevity also ensures that important facts and calls to action are front and center, making it easier for journalists to quickly grasp the relevance of the information to their audiences. It fosters effective communication, ensuring that the core message stands out and has the impact it intends to have.